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User Experience – What It Is and Why It Matters

May 15 @ 6:00 pm - 7:30 pm

“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs

If you were opening a brick and mortar business, you would consider the customers’ first impression upon entering the building. You would make sure the store was organized, so they could easily find what they were looking for. Where to check out would be intuitive, the process simple.

Your website is no different. You have a home page (storefront), menu header (aisles to browse), and users (customers). You may not have an item to purchase, but a service to offer, a blog to read, or a newsletter signup. Whatever your purpose or goal, will users easily find what they are looking for? Is your content organized and clear? In other words, does your website offer a user-friendly experience?

We’ll talk about User Experience (UX) and the important role it plays in web design. You’ll also leave equipped with some DIY tools to administer your own UX audit.

Our presenter is Cheryl Wilder. Cheryl has worked as a web designer since 2012, when she and her husband founded the small web development company, Atlas Endeavors LLC. (Wait! Don’t Google! She’s the shoemaker with no shoes!)

Cheryl has nearly 20 years of experience working in customer service for small businesses. She became passionate about design while working for two years as a researcher and writer for an architect. She holds an MFA in writing from Vermont College of Fine Arts, is the author of “What Binds Us” (Finishing Line Press 2017), and has published in a variety of journals and magazines.

Please join us for this valuable presentation about User Experience.


Moon Asian Bistro
111 Knox Way, Suite 100
Chapel Hill, NC us
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